Aug 18, 2023
In this episode of The MHP Broker’s Tips and Tricks podcast, Maxwell Baker, president of The Mobile Home Park Broker, interviewed Aaron (“Chacha”) Chachamovits, president of a website design and creation company serving the mobile home park industry known as Rodesi.
This and every Tips and Tricks podcast episode is brought to you by The MHP Broker’s’ proprietary Community Price Maximizer. Use this four-step system to get the highest price possible for your mobile home park or RV community when you sell it through The MHP Broker. Guaranteed. Ask Max for details.
Here Are the Show Highlights:
- Today’s interview is with Aaron Chachamovits, also known affectionately as Chacha. He owns a website development company called Rodesi. (Max, 0:22)
- In 2017, Aaron started working for Snickfish, a title management company serving the mobile home park community. He was handling marketing, sales, web development, advertising and other areas, when he decided to go on his own. His company would provide web development and design services for the mobile home park industry. He named it Rodesi, a name that combined the name of his son, Roman, and the word “design,” which is Aaron’s career passion. Through Rodesi, Aaron began to pitch smaller park owners who want a web presence as impressive as Sun Communities and RHP. (Aaron, 1:19)
- Rodesi provides park owners with a website that’s highly functional and user-friendly for tenants and park owners alike, able to handle billing, rent payments, and other areas. Basically, the intent is to provide clients both a marketing tool and an automated streamlined online operation for dual audiences. (Aaron, 4:32)
- His company’s website functionality includes listings platforms, enabling park owners to list and prospective tenants to easily find and apply for pads or mobile homes for sale or rent. There are also forms on client websites that make it easier for residents and prospects to work with park employees in sales, back office and other areas. (Aaron, 4:57)
- Rodesi has also integrated Rent Manager functionality and resident application forms into newly created sites. (Aaron, 6:25)
- Rodesi-designed websites also give tenants multiple ways of paying their rent online, including Zego and CashPay. This is both more convenient for residents and it removes one level of labor for park owners. (Aaron, 6:40)
- Rodesi will soon be fully automating the listing process and offering clients turnkey hosting, maintenance and listings creation of client websites through ParkWeb. Yet another key service offered park owners through Rodesi is branding, including logo development and a branding identity package. (Aaron, 7:02)
- Rodesi can build separate websites for park communities, and to attract investors. It’s important to segment these two audiences and not try to communicate with both on the same website. (Aaron, 8:02)
- In Aaron’s two years in business he’s learned the importance of staying structured. In creating and following and documenting processes and systems to achieve success and avoid getting lost in the high day to day workload. (Aaron, 9:34)
- Max remembers a quote from real estate guru Ron LeGrand: “The less I do, the more money I make.” This illustrates the importance of automating tasks and relying on processes and systems to break the workday down and simplify it. (Max, 10:26)
- Aaron also learned the importance of planning by mapping out future activity at least by the quarter if not over the longer term. (Aaron, 11:41)
- Aaron can be contacted a number of ways. He likes taking calls at (888) 222-4451. But you can also reach him at Rodesi.co or Aaron@Rodesi.co if you’re a park owner who’d like to explore the possibility of Aaron and his company creating or improving your digital presence.
You can also reach out to Max if you’d like him to put you in touch with Aaron and his company. Just drop Max a line at info@themhpbroker.com or give him a call at 678-932-0200.
Power Quotes in This Episode:
(On his inspiration for starting Rodesi) “Hey, nobody is servicing mobile home park owners and RV park owners the way they need. Why can't we provide web design and web development for these guys like Sun Communities and RHP?” (Aaron, 1:19)
“...it's more than just a website. Rodesi focuses on mobile home park owners and RV park owners’ web presence, period.” (Aaron, 4:32)
“So if someone goes to your community pages, right, they'll see all the available listings or whether it be RV pads, open locks, or just mobile homes for sale, or rent. Those are all listed in each of the community pages, as well as the general search page where people can filter through those listings.” (Aaron, 4:57)
“...we make it really simple and easy for current residents to know how to pay their rent, whether it's through Zego, CashPay, or I don't know, if you'd have them go deposit it in your bank, we simplify that and make it really simple for them. So, they stop asking your managers the same questions over and over.” (Aaron, 6:40)
“I would say the biggest lesson I've learned is systems, processes, documentation.” (Aaron, 10:12)